• To brief dealers and their sales staff complete product details of each vertical, our USPs, competition benchmarking & value to the customers 

• To get CBS sales training done of the dealers sales staff educating them on selling arguments for each product vertical 

• To train dealers and their sales staff to offer complete bathing solutions & not sell individual products by bringing their focus on promotion of concept selling rather than doing product selling 

• To ensure Maximum display at dealers showrooms in the given space through JDS 

• To ensure suitable branding and maintain Brand Hygiene at all costs