• To be the Jaquar Brand Ambassador in the retail segment of the assigned territory
JOB PROFILE
• To educate dealers on CBS, its purpose, advantages, benefits and how it leads to better business for the dealers
• To brief dealers and their sales staff complete product details of each vertical, our USPs, competition benchmarking & value to the customers
• To get CBS sales training done of the dealers sales staff educating them on selling arguments for each product vertical
• To train dealers and their sales staff to offer complete bathing solutions & not sell individual products by bringing their focus on promotion of concept selling rather than doing product selling
• To ensure Maximum display at dealers showrooms in the given space through JDs
• To ensure suitable branding and maintain Brand Hygiene at all costs
• To set example by personally handling customers at the dealers counter to demonstrate how the product knowledge and
selling arguments are to be used to sell products as company price
• To ensure price discipline at all dealers counters
• To maintain data in company given software of each customer handled by you at the dealers counter and to follow up till maturity, conversion to sales
• To take other important customers leads from the dealers who visited for follow up at dealers counters
• To follow up with trade customers who patronize respective dealer counters and educate them on CBS, products details of each vertical, our USPs, competition benchmarking
• To convince these trade customers and generate customers leads from them
• To conduct monthly plumber meets attached to dealers counter
• To organize plumbers trainings through customer care on CBS installation
• To take information from plumbers about details of sites they are working on, etc.
• To handle customers leads generated from dealers, trade customers, plumbers and follow up till maturity, conversion to sales
• To coordinate with Customer Care & ensure plumber trainings at respective dealer counters are done
• To ensure the desired number of plumbers attend the trainings at dealers counter
• To introduce & educate the dealers & their sales staff about the new products modification done by the company
• To educate dealers (& their sales staff) on benefits of using dealer portal for problem redressal & access to latest information
• To support dealers & resolve their issues related to supplies, sales, policies, Customer Care & other issues
• To educate dealers on the benefits of issuing warranty certificates for all customers
• To ensure dealers issue warranty certificate to every customer
• To educate dealers on OC support available to them & to set target for each dealer to send customers to OC
• To bring customers to OC
• To bring customers to plant
• To do at least 180 productive meetings per month with external customers
• To ensure revenue genertaion targets dealer wise for CBS, product vertical-wise in line with Counters Market Potential Mapping are achieved